I’ve built my career around finding, shaping, and sharing stories that resonate. I got my start in the human rights world, crafting compelling communications and building brands that made a real, lasting impact.

From there, I moved into strategic planning and brand consulting for organizations across Canada, working with leaders to distill complex missions into narratives that move people to care and take action.

That work taught me this: when your story is clear, everything else starts to click.

And here’s the good news, your brand already has a story.

From the first time you thought “let’s do this”, to the relationships you’ve built and the space you’ve carved out in your industry, it’s all there.

All we have to do is tell it.

Together, we’ll bring that story into focus and turn it into strategic, meaningful content that feels doable and true to you. So whether you’re looking to attract new clients, deepen relationships, test out new ideas, have some fun, or simply show up with more clarity and ease, I’ll help you find a rhythm that works.

You don’t have to do it alone, and you certainly don’t have to do it like everyone else.