What's Your Lore?
The stories behind your brand build trust, create connection, and inspire people to take action.
For people with good work to share. I’m the partner who can help you figure out the strategy, create the content and keep social moving. So that good work? Goes further.
LOCAL in honour of the organizations I love working with: purpose-driven brands, local businesses and community organizations trying to navigate an increasingly noisy digital world without losing the human connection that got them here.
LORE for my lifelong love of stories, my background in strategic communications, and my belief that every organization already has the stories it needs to connect with the people it wants to reach.
Hi! I’m Jen, the Human behind LOCAL LORE!
The Work
After a decade working in-house in marketing and communications, alongside supporting small businesses as a fractional partner, I know that sometimes you need a full strategy, right down to the teeny-tiny fine details.
And sometimes, you just need someone to help get big ideas out of your head and onto the internet.
Maybe that’s a clear strategy brief you can actually live into, creative direction to get the ideas flowing, or content done for you that brings it all to life. I can take social end-to-end — from research and strategy to content creation, publishing and management — or jump in for exactly what you need.
A brainstorm. A content shoot. A fresh set of ideas. A second opinion.
And you certainly don’t have to figure out what you need before you get in touch. We can figure that part out together.
Curious what having a partner in your corner could take off your plate? Have a browse ↓
The Socials Gap
Think about the last time you went out for dinner with friends.
Did you look at the menu ahead of time?
Be honest. We all do it.
These days, we want to understand, often within seconds, what a brand, business, or organization is all about.
The people you want to reach are looking for a sense of who you are, what you value, and what makes you different.
Before they ever look at your website or step through the door, they want a feel for the experience.
That’s what I think of a the “social media translation gap.” And it can be exhausting.
The money math
The “is social media really worth it?” part of the conversation is actually one of my favourites. Because the key word there is conversation. I am a yapper. “Gift of the gab,” my mom would say. I love to chat, discuss, examine, and brainstorm.
While there isn’t one universal answer to the ROI of social media, there are some useful signals::
76% of small and medium-sized businesses say social media positively impacts their business performance.
For nonprofits, social media can also be part of how funders and partners assess your organization. The last three grant applications I submitted asked for social media handles and follower counts.
And somewhere between doing it all yourself with a Canva Pro subscription and handing it over to an agency with an ever-growing roster of clients is the middle ground: fractional support.
Any investment in your organization deserves careful thought, and fractional support means you’re not just getting someone to do the work, but a thought partner, too. Someone to pick up the phone when you need to say, “Okay, hear me out…”
That’s why I don’t offer cookie-cutter packages right off the bat. You’ll see some ideas on the services page, but everything starts with a chance to sit down with you and dig into the bigger picture.
What follows is a suggested approach aligned with your goals, tailored to what you actually need, and reflective of the kind of investment that makes sense for you right now.
Looking forward to chatting! In the meantime, you can give me a sense of your goals here ↓