What's Your Lore?
The stories behind your brand build trust, create connection, and ultimately inspire people to take action.
Whether you’re a small business founder with big ambitions, a nonprofit ready to bring its purpose to more people, or somewhere in between, let’s develop the strategies, stories and social presence that helps good work go so much further.
LOCAL in honour of the organizations I love working with: purpose-driven brands, local businesses owners, and community organizations that value meaningful connection , even in an increasingly digital world.
LORE for my lifelong love of stories, background strategic communications and belief that every organization already has the stories needed to connect with the people they want to reach.
Hi! I’m Jen, the Human behind LOCAL LORE!
The Work
Every organization has different needs which is why I offer flexible support across social media strategy and management, content creation, email design, and copywriting.
Whether you need help with one piece or want to bring everything together, the goal is the same: creating thoughtful communications that help people connect with your work.
The Socials Gap
Think about the last time you went out for dinner with friends.
Did you look at the menu ahead of time?
Be honest. We all do it.
These days, we want to understand, often within seconds, what a brand, business, or organization is all about.
The people you want to reach are looking for a sense of who you are, what you value, and what makes you different.
Before they ever look at your website or step through the door, they want a feel for the experience.
That’s what I think of a the “social media translation gap.” And it can be exhausting.
The money math
The “is social media really it worth it?” part of the conversation is actually one of my favourites. Because the key word there is conversation. I am a yapper. “Gift of the gab,” my mom would say. I love to chat, discuss, examine, and brainstorm.
So, I don’t believe in jumping straight to telling you what you need before I understand the bigger picture. And, more importantly, before I get to know you.
Any investment in your organization (even one with a strong return, like strategic communications) deserves careful thought. That’s why I don’t offer cookie-cutter packages right off the bat.
An initial conversation means I can ensure my suggested solutions are aligned with your goals, tailored to what you actually need, and reflects the kind of investment that makes sense for you.
Looking forward to chatting! In the meantime, you can give me a sense of your goals here ↓